Median annual wage
$166,790
Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021
Verified career profile
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
$166,790
Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021
6.9%
Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2021
34k
Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2021
395,240
Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021
01 · Compensation
National estimates are shown with the reference year from the BLS source row. Missing source values stay visible as Not available.
$166,790
Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021
$177,770
Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021
$80.19
Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021
$85.47
Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021
$90,260
Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021
$123,020
Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021
$216,410
Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021
$293,610
Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021
395,240
Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021
02 · Outlook
BLS projections describe the national occupation outlook across the published projection period.
6.9%
Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2021
34k
Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2021
Projection period: 2025-2035
Annual openings are reported in thousands in the BLS source.
Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2021
03 · Preparation
These are the typical preparation categories reported for the occupation, not a guarantee of any individual employer's requirements.
Bachelor's degree
Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2021
5 years or more
Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2021
Not available
Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2021
04 · Work context
O*NET context measures use their source scale identifier and a documented relative bar. A higher bar means more of the named construct, not a universal improvement.
Relative scale: 84% · raw 4.35 · CX
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 82% · raw 4.28 · CX
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 22% · raw 1.86 · CX
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 2% · raw 1.08 · CX
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 2% · raw 1.09 · CX
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 1% · raw 1.03 · CX
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
05 · Fit signals
These measurements describe skills and work-style characteristics associated with the occupation in O*NET.
Relative scale: 59% · raw 4.12 · LV
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 59% · raw 4.12 · LV
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 59% · raw 4.12 · LV
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 59% · raw 4.12 · LV
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 59% · raw 4.12 · LV
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 59% · raw 4.12 · LV
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 55% · raw 3.88 · LV
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 50% · raw 3.5 · LV
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 86% · raw 2.14 · WI
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 77% · raw 1.62 · WI
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 80% · raw 1.8 · WI
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
Relative scale: 75% · raw 1.5 · WI
Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00
06 · Evidence
Every displayed value retains the dataset release, reference period, and occupation code used to publish it.
U.S. Bureau of Labor Statistics
Release May 2025 · Reference 2025
Occupation code 11-2021 · SHA-256 b5855a37f3e03e779f6fbf173d3bbc94aeeff33426aef32fa95ce6d025bab1af
U.S. Bureau of Labor Statistics
Release 2025-2035 · Reference 2025-2035
Occupation code 11-2021 · SHA-256 a7d060f0576f7d4f5b829b9a0bb4a6c11a12766d159ebb0e07aab5bd2e7583c5
O*NET Resource Center
Release 31.0 · Reference August 2026
Occupation code 11-2021.00 · SHA-256 c63ad00a8e45f3d3ef8e1529fcf8864d2279f2dfcb98737436818f5664781b04
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Verified career
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Median pay
$78,760
Source: Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161
Growth
7%
Source: Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161
Verified career
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Median pay
$133,660
Source: Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2011
Growth
-3.7%
Source: Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2011
Verified career
Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Median pay
$148,270
Source: Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2022
Growth
4.5%
Source: Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2022
Verified career
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Median pay
$146,910
Source: Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2032
Growth
5.7%
Source: Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2032