Market Research Analysts and Marketing Specialists Salary, Job Outlook & Education | Career Matchup
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Market Research Analysts and Marketing Specialists

13-1161

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Median annual wage

$78,760

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Projected change

7%

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

Annual openings

82k

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

National employment

899,580

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Read the data in context

Career Matchup does not declare an overall winner. National estimates can hide local variation, and O*NET relative values describe the named construct rather than whether a career is better.

01 · Compensation

Pay and employment

National estimates are shown with the reference year from the BLS source row. Missing source values stay visible as Not available.

Median annual wage

$78,760

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Mean annual wage

$89,490

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Hourly median wage

$37.87

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Hourly mean wage

$43.03

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

10th percentile annual wage

$43,390

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

25th percentile annual wage

$58,350

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

75th percentile annual wage

$108,310

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

90th percentile annual wage

$155,480

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

National employment

899,580

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

02 · Outlook

Employment outlook

BLS projections describe the national occupation outlook across the published projection period.

Projected employment change

7%

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

Average annual openings

82k

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

Projection period: 2025-2035

Annual openings are reported in thousands in the BLS source.

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

03 · Preparation

Education and training

These are the typical preparation categories reported for the occupation, not a guarantee of any individual employer's requirements.

Typical entry-level education

Bachelor's degree

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

Related work experience

Not available

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

On-the-job training

Not available

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

04 · Work context

What the work is like

O*NET context measures use their source scale identifier and a documented relative bar. A higher bar means more of the named construct, not a universal improvement.

Contact with others

3.7 raw · CX scale
66% relative

Relative scale: 66% · raw 3.65 · CX

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Time pressure

3.7 raw · CX scale
66% relative

Relative scale: 66% · raw 3.65 · CX

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Spend time standing

1.8 raw · CX scale
19% relative

Relative scale: 19% · raw 1.75 · CX

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Exposed to contaminants

1 raw · CX scale
0% relative

Relative scale: 0% · raw 1 · CX

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Exposed to disease or infections

1 raw · CX scale
0% relative

Relative scale: 0% · raw 1 · CX

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Exposed to hazardous equipment

1 raw · CX scale
0% relative

Relative scale: 0% · raw 1 · CX

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

05 · Fit signals

Skills and work styles

These measurements describe skills and work-style characteristics associated with the occupation in O*NET.

Reading comprehension

4.8 raw · LV scale
68% relative

Relative scale: 68% · raw 4.75 · LV

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Writing

4.1 raw · LV scale
59% relative

Relative scale: 59% · raw 4.12 · LV

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Active listening

4 raw · LV scale
57% relative

Relative scale: 57% · raw 4 · LV

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Critical thinking

4 raw · LV scale
57% relative

Relative scale: 57% · raw 4 · LV

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Speaking

4 raw · LV scale
57% relative

Relative scale: 57% · raw 4 · LV

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Active learning

3.8 raw · LV scale
54% relative

Relative scale: 54% · raw 3.75 · LV

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Monitoring

3.8 raw · LV scale
54% relative

Relative scale: 54% · raw 3.75 · LV

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Mathematics

3.1 raw · LV scale
45% relative

Relative scale: 45% · raw 3.12 · LV

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Dependability

2 raw · WI scale
83% relative

Relative scale: 83% · raw 1.98 · WI

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Attention to detail

2.3 raw · WI scale
89% relative

Relative scale: 89% · raw 2.31 · WI

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Stress tolerance

1.1 raw · WI scale
68% relative

Relative scale: 68% · raw 1.09 · WI

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Cooperation

1.4 raw · WI scale
73% relative

Relative scale: 73% · raw 1.38 · WI

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

06 · Evidence

Sources and limitations

Every displayed value retains the dataset release, reference period, and occupation code used to publish it.

Occupational Employment and Wage Statistics

Source-backed

U.S. Bureau of Labor Statistics

Release May 2025 · Reference 2025

Occupation code 13-1161 · SHA-256 b5855a37f3e03e779f6fbf173d3bbc94aeeff33426aef32fa95ce6d025bab1af

Employment Projections

Source-backed

U.S. Bureau of Labor Statistics

Release 2025-2035 · Reference 2025-2035

Occupation code 13-1161 · SHA-256 a7d060f0576f7d4f5b829b9a0bb4a6c11a12766d159ebb0e07aab5bd2e7583c5

O*NET Database

Source-backed

O*NET Resource Center

Release 31.0 · Reference August 2026

Occupation code 13-1161.00 · SHA-256 c63ad00a8e45f3d3ef8e1529fcf8864d2279f2dfcb98737436818f5664781b04

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Verified career

Marketing Managers

11-2021

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Median pay

$166,790

Source: Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021

Growth

6.9%

Source: Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2021

View career profile
Compare with Marketing Managers

Verified career

Human Resources Specialists

13-1071

Recruit, screen, interview, or place individuals within an organization. May perform other activities in multiple human resources areas.

Median pay

$75,940

Source: Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1071

Growth

6.4%

Source: Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1071

View career profile
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Verified career

Compensation, Benefits, and Job Analysis Specialists

13-1141

Conduct programs of compensation and benefits and job analysis for employer. May specialize in specific areas, such as position classification and pension programs.

Median pay

$78,210

Source: Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1141

Growth

6%

Source: Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1141

View career profile
Compare with Compensation, Benefits, and Job Analysis Specialists

Verified career

Claims Adjusters, Examiners, and Investigators

13-1031

Review settled claims to determine that payments and settlements are made in accordance with company practices and procedures. Confer with legal counsel on claims requiring litigation. May also settle insurance claims.

Median pay

$78,000

Source: Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1031

Growth

-5.5%

Source: Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1031

View career profile
Compare with Claims Adjusters, Examiners, and Investigators

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Data sourcesData availabilityAboutFree guideContactPrivacyTermsData: U.S. Bureau of Labor Statistics and O*NET® Database.