Market Research Analysts and Marketing Specialists vs Human Resources Specialists: Salary, Job Outlook & Education | Career Matchup
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Market Research Analysts and Marketing Specialists vs Human Resources Specialists

Compare the evidence side by side. Career Matchup shows the source data without declaring an overall winner.

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01 · Compensation

Pay and employment

Median annual wage

2025

Market Research Analysts and Marketing Specialists$78,760
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Human Resources Specialists$75,940
96% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1071

Mean annual wage

2025

Market Research Analysts and Marketing Specialists$89,490
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Human Resources Specialists$81,990
92% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1071

Hourly median wage

2025

Market Research Analysts and Marketing Specialists$37.87
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Human Resources Specialists$36.51
96% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1071

Hourly mean wage

2025

Market Research Analysts and Marketing Specialists$43.03
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Human Resources Specialists$39.42
92% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1071

10th percentile annual wage

2025

Market Research Analysts and Marketing Specialists$43,390
92% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Human Resources Specialists$47,180
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1071

25th percentile annual wage

2025

Market Research Analysts and Marketing Specialists$58,350
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Human Resources Specialists$58,610
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1071

75th percentile annual wage

2025

Market Research Analysts and Marketing Specialists$108,310
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Human Resources Specialists$99,380
92% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1071

90th percentile annual wage

2025

Market Research Analysts and Marketing Specialists$155,480
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Human Resources Specialists$128,720
83% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1071

National employment

2025

Market Research Analysts and Marketing Specialists899,580
99% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Human Resources Specialists912,430
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1071

02 · Outlook

Employment outlook

Bars compare the same metric across the two careers. They are not an overall score.

Projected employment change

2025-2035

Market Research Analysts and Marketing Specialists7%
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

Human Resources Specialists6.4%
91% relative comparison

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1071

Average annual openings

2025-2035

Market Research Analysts and Marketing Specialists82k
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

Human Resources Specialists73.7k
90% relative comparison

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1071

03 · Preparation

Education and training

Typical entry-level education

2025-2035

Market Research Analysts and Marketing SpecialistsBachelor's degree

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

Human Resources SpecialistsBachelor's degree

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1071

Related work experience

2025-2035

Market Research Analysts and Marketing SpecialistsNot available

Value missing or suppressed in source.

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

Human Resources SpecialistsNot available

Value missing or suppressed in source.

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1071

On-the-job training

2025-2035

Market Research Analysts and Marketing SpecialistsNot available

Value missing or suppressed in source.

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

Human Resources SpecialistsNot available

Value missing or suppressed in source.

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1071

04 · Context and fit

Work context

Only compatible O*NET scales are compared together. Relative bars preserve the source scale interpretation.

Contact with others

Market Research Analysts and Marketing Specialists3.7 raw · CX scale
66% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists4.8 raw · CX scale
94% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Time pressure

Market Research Analysts and Marketing Specialists3.7 raw · CX scale
66% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists3.8 raw · CX scale
69% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Spend time standing

Market Research Analysts and Marketing Specialists1.8 raw · CX scale
19% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists1.9 raw · CX scale
24% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Exposed to contaminants

Market Research Analysts and Marketing Specialists1 raw · CX scale
0% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists1.6 raw · CX scale
16% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Exposed to disease or infections

Market Research Analysts and Marketing Specialists1 raw · CX scale
0% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists1.2 raw · CX scale
5% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Exposed to hazardous equipment

Market Research Analysts and Marketing Specialists1 raw · CX scale
0% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists1 raw · CX scale
0% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

04 · Context and fit

Skills

Only compatible O*NET scales are compared together. Relative bars preserve the source scale interpretation.

Reading comprehension

Market Research Analysts and Marketing Specialists4.8 raw · LV scale
68% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists4 raw · LV scale
57% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Writing

Market Research Analysts and Marketing Specialists4.1 raw · LV scale
59% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists4 raw · LV scale
57% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Active listening

Market Research Analysts and Marketing Specialists4 raw · LV scale
57% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists4 raw · LV scale
57% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Critical thinking

Market Research Analysts and Marketing Specialists4 raw · LV scale
57% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists4 raw · LV scale
57% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Speaking

Market Research Analysts and Marketing Specialists4 raw · LV scale
57% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists4 raw · LV scale
57% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Active learning

Market Research Analysts and Marketing Specialists3.8 raw · LV scale
54% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists3.4 raw · LV scale
48% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Monitoring

Market Research Analysts and Marketing Specialists3.8 raw · LV scale
54% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists3.8 raw · LV scale
54% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Mathematics

Market Research Analysts and Marketing Specialists3.1 raw · LV scale
45% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources SpecialistsNot available

Source metadata unavailable

Learning strategies

Market Research Analysts and Marketing SpecialistsNot available

Source metadata unavailable

Human Resources Specialists3.3 raw · LV scale
46% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

04 · Context and fit

Work styles

Only compatible O*NET scales are compared together. Relative bars preserve the source scale interpretation.

Dependability

Market Research Analysts and Marketing Specialists2 raw · WI scale
83% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists2.6 raw · WI scale
93% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Attention to detail

Market Research Analysts and Marketing Specialists2.3 raw · WI scale
89% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists2.3 raw · WI scale
88% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Stress tolerance

Market Research Analysts and Marketing Specialists1.1 raw · WI scale
68% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists1.4 raw · WI scale
74% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Cooperation

Market Research Analysts and Marketing Specialists1.4 raw · WI scale
73% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Human Resources Specialists2.3 raw · WI scale
88% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1071.00

Explore your next step

Market Research Analysts and Marketing Specialists

Read the full profile, preparation, skills and source details.

Human Resources Specialists

Read the full profile, preparation, skills and source details.

  • Use the career comparison checklist
  • Marketing Manager vs Market Research Analyst: Pay & Work

Sources

Each side retains the source release, reference period, occupation code, and file hash used for the comparison.

Market Research Analysts and Marketing Specialists

Occupational Employment and Wage Statistics

Source-backed

U.S. Bureau of Labor Statistics

Release May 2025 · Reference 2025

Occupation code 13-1161 · SHA-256 b5855a37f3e03e779f6fbf173d3bbc94aeeff33426aef32fa95ce6d025bab1af

Employment Projections

Source-backed

U.S. Bureau of Labor Statistics

Release 2025-2035 · Reference 2025-2035

Occupation code 13-1161 · SHA-256 a7d060f0576f7d4f5b829b9a0bb4a6c11a12766d159ebb0e07aab5bd2e7583c5

O*NET Database

Source-backed

O*NET Resource Center

Release 31.0 · Reference August 2026

Occupation code 13-1161.00 · SHA-256 c63ad00a8e45f3d3ef8e1529fcf8864d2279f2dfcb98737436818f5664781b04

Human Resources Specialists

Occupational Employment and Wage Statistics

Source-backed

U.S. Bureau of Labor Statistics

Release May 2025 · Reference 2025

Occupation code 13-1071 · SHA-256 b5855a37f3e03e779f6fbf173d3bbc94aeeff33426aef32fa95ce6d025bab1af

Employment Projections

Source-backed

U.S. Bureau of Labor Statistics

Release 2025-2035 · Reference 2025-2035

Occupation code 13-1071 · SHA-256 a7d060f0576f7d4f5b829b9a0bb4a6c11a12766d159ebb0e07aab5bd2e7583c5

O*NET Database

Source-backed

O*NET Resource Center

Release 31.0 · Reference August 2026

Occupation code 13-1071.00 · SHA-256 c63ad00a8e45f3d3ef8e1529fcf8864d2279f2dfcb98737436818f5664781b04

Read the data in context

Career Matchup does not declare an overall winner. National estimates can hide local variation, and O*NET relative values describe the named construct rather than whether a career is better.

Career Matchup is an independent comparison tool.

Data sourcesData availabilityAboutFree guideContactPrivacyTermsData: U.S. Bureau of Labor Statistics and O*NET® Database.