Marketing Managers vs Market Research Analysts and Marketing Specialists: Salary, Job Outlook & Education | Career Matchup
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Marketing Managers vs Market Research Analysts and Marketing Specialists

Compare the evidence side by side. Career Matchup shows the source data without declaring an overall winner.

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01 · Compensation

Pay and employment

Median annual wage

2025

Marketing Managers$166,790
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021

Market Research Analysts and Marketing Specialists$78,760
47% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

Mean annual wage

Reference unavailable

Marketing ManagersNot available

Source metadata unavailable

Market Research Analysts and Marketing SpecialistsNot available

Source metadata unavailable

Hourly median wage

Reference unavailable

Marketing ManagersNot available

Source metadata unavailable

Market Research Analysts and Marketing SpecialistsNot available

Source metadata unavailable

Hourly mean wage

Reference unavailable

Marketing ManagersNot available

Source metadata unavailable

Market Research Analysts and Marketing SpecialistsNot available

Source metadata unavailable

10th percentile annual wage

2025

Marketing Managers$90,260
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021

Market Research Analysts and Marketing Specialists$43,390
48% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

25th percentile annual wage

Reference unavailable

Marketing ManagersNot available

Source metadata unavailable

Market Research Analysts and Marketing SpecialistsNot available

Source metadata unavailable

75th percentile annual wage

Reference unavailable

Marketing ManagersNot available

Source metadata unavailable

Market Research Analysts and Marketing SpecialistsNot available

Source metadata unavailable

90th percentile annual wage

2025

Marketing Managers$293,610
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021

Market Research Analysts and Marketing Specialists$155,480
53% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

National employment

2025

Marketing Managers395,240
44% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 11-2021

Market Research Analysts and Marketing Specialists899,580
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Occupational Employment and Wage Statistics
Release: May 2025 · Reference/year: 2025 · Occupation code: 13-1161

02 · Outlook

Employment outlook

Bars compare the same metric across the two careers. They are not an overall score.

Projected employment change

2025-2035

Marketing Managers6.9%
99% relative comparison

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2021

Market Research Analysts and Marketing Specialists7%
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

Average annual openings

2025-2035

Marketing Managers34k
41% relative comparison

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2021

Market Research Analysts and Marketing Specialists82k
100% relative comparison

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

03 · Preparation

Education and training

Typical entry-level education

2025-2035

Marketing ManagersBachelor's degree

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2021

Market Research Analysts and Marketing SpecialistsBachelor's degree

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

Related work experience

2025-2035

Marketing Managers5 years or more

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2021

Market Research Analysts and Marketing SpecialistsNot available

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

On-the-job training

2025-2035

Marketing ManagersNot available

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 11-2021

Market Research Analysts and Marketing SpecialistsNot available

Source: U.S. Bureau of Labor Statistics · Employment Projections
Release: 2025-2035 · Reference/year: 2025-2035 · Occupation code: 13-1161

04 · Context and fit

Work context

Only compatible O*NET scales are compared together. Relative bars preserve the source scale interpretation.

Contact with others

Marketing Managers4.4 raw · CX scale
84% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists3.7 raw · CX scale
66% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Time pressure

Marketing Managers4.3 raw · CX scale
82% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists3.7 raw · CX scale
66% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Spend time standing

Marketing Managers1.9 raw · CX scale
22% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists1.8 raw · CX scale
19% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Exposed to contaminants

Marketing Managers1.1 raw · CX scale
2% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists1 raw · CX scale
0% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Exposed to disease or infections

Marketing Managers1.1 raw · CX scale
2% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists1 raw · CX scale
0% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Exposed to hazardous equipment

Marketing Managers1 raw · CX scale
1% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists1 raw · CX scale
0% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

04 · Context and fit

Skills

Only compatible O*NET scales are compared together. Relative bars preserve the source scale interpretation.

Active learning

Marketing Managers4.1 raw · LV scale
59% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists3.8 raw · LV scale
54% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Active listening

Marketing Managers4.1 raw · LV scale
59% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists4 raw · LV scale
57% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Critical thinking

Marketing Managers4.1 raw · LV scale
59% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists4 raw · LV scale
57% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Monitoring

Marketing Managers4.1 raw · LV scale
59% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists3.8 raw · LV scale
54% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Reading comprehension

Marketing Managers4.1 raw · LV scale
59% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists4.8 raw · LV scale
68% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Speaking

Marketing Managers4.1 raw · LV scale
59% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists4 raw · LV scale
57% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Writing

Marketing Managers3.9 raw · LV scale
55% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists4.1 raw · LV scale
59% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Learning strategies

Marketing Managers3.5 raw · LV scale
50% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing SpecialistsNot available

Source metadata unavailable

Mathematics

Marketing ManagersNot available

Source metadata unavailable

Market Research Analysts and Marketing Specialists3.1 raw · LV scale
45% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

04 · Context and fit

Work styles

Only compatible O*NET scales are compared together. Relative bars preserve the source scale interpretation.

Dependability

Marketing Managers2.1 raw · WI scale
86% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists2 raw · WI scale
83% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Attention to detail

Marketing Managers1.6 raw · WI scale
77% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists2.3 raw · WI scale
89% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Stress tolerance

Marketing Managers1.8 raw · WI scale
80% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists1.1 raw · WI scale
68% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Cooperation

Marketing Managers1.5 raw · WI scale
75% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 11-2021.00

Market Research Analysts and Marketing Specialists1.4 raw · WI scale
73% relative

Source: O*NET Resource Center · O*NET Database
Release: 31.0 · Reference/year: August 2026 · Occupation code: 13-1161.00

Sources

Each side retains the source release, reference period, occupation code, and file hash used for the comparison.

Marketing Managers

Occupational Employment and Wage Statistics

Source-backed

U.S. Bureau of Labor Statistics

Release May 2025 · Reference 2025

Occupation code 11-2021 · SHA-256 b5855a37f3e03e779f6fbf173d3bbc94aeeff33426aef32fa95ce6d025bab1af

Employment Projections

Source-backed

U.S. Bureau of Labor Statistics

Release 2025-2035 · Reference 2025-2035

Occupation code 11-2021 · SHA-256 a7d060f0576f7d4f5b829b9a0bb4a6c11a12766d159ebb0e07aab5bd2e7583c5

O*NET Database

Source-backed

O*NET Resource Center

Release 31.0 · Reference August 2026

Occupation code 11-2021.00 · SHA-256 c63ad00a8e45f3d3ef8e1529fcf8864d2279f2dfcb98737436818f5664781b04

Market Research Analysts and Marketing Specialists

Occupational Employment and Wage Statistics

Source-backed

U.S. Bureau of Labor Statistics

Release May 2025 · Reference 2025

Occupation code 13-1161 · SHA-256 b5855a37f3e03e779f6fbf173d3bbc94aeeff33426aef32fa95ce6d025bab1af

Employment Projections

Source-backed

U.S. Bureau of Labor Statistics

Release 2025-2035 · Reference 2025-2035

Occupation code 13-1161 · SHA-256 a7d060f0576f7d4f5b829b9a0bb4a6c11a12766d159ebb0e07aab5bd2e7583c5

O*NET Database

Source-backed

O*NET Resource Center

Release 31.0 · Reference August 2026

Occupation code 13-1161.00 · SHA-256 c63ad00a8e45f3d3ef8e1529fcf8864d2279f2dfcb98737436818f5664781b04

Read the data in context

Career Matchup does not declare an overall winner. National estimates can hide local variation, and O*NET relative values describe the named construct rather than whether a career is better.

Career Matchup is an independent comparison tool.

Data sourcesData availabilityAboutFree guideContactPrivacyTermsData: U.S. Bureau of Labor Statistics and O*NET® Database.